Business marketing tips
To help with the advertising of your business you should think about the different non-region specific telephone numbers that are available to you, you may already be familiar with some of them, like the 0800 number or the 0845 numbers, but there are more that you should also familiarise yourself with.
The numbers can be used to great effect in your marketing and in the tracking of the effectiveness of the promotions, for example if you are holding a corporate event and you have got some help with your conference management you could brand all the literature and marketing with an 0800 freephone number that you only advertise in association with the event.
Then when a caller calls you about your products or services on the number you know it was due to the marketing or the event itself, companies such as Windsor Telecom provide very detailed and helpful information packages with their non-geographic number packages these can be used to see where customers called from, what time the call was made and how long they were on the phone for.
All of this is useful info when used in together with your on-line and off line marketing as you can see how much business you are getting from corporate events compared to paper advertising or PPC ads on-line.
I know of a organisation who were able to reduce their costs by hundreds of pounds a year using this strategy recently in their recruitment.
They wanted some new secretarial support and placed an ad in the Bournemouth Echo, a local paper, an on-line PPC advertisement with keywords such as secretarial job Bournemouth and one on the local radio. All these had different 0800 numbers to call for details, the PPC proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.
Now this is only 1 example and internet recruitment may not be the best way for everyone to attract new staff but using the different phone number options available you can experiment for yourself.
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